How to Scale a Video Business
The How to Scale a Video Business Podcast offers invaluable insights and strategies for video production professionals looking to grow their businesses.
Hosted by industry veteran Den Lennie, this podcast delivers actionable advice on:
- Attracting high-value clients and increasing revenue
- Developing effective marketing and sales strategies
- Improving project management and workflow efficiency
- Building and managing a talented team
- Pricing your services competitively and profitably
- Overcoming common challenges faced by video business owners
Each episode features real-world examples, case studies, and interviews with successful video entrepreneurs.
Whether you're a solo videographer or running a small production company, you'll gain practical tips to help you work less, earn more, and achieve greater control over your business.
With over 350 episodes, this long-running podcast offers a wealth of knowledge to help you transition from overworked freelancer to thriving business owner.
Den's straightforward, no-nonsense approach cuts through the noise to deliver proven methods for scaling your video production company.
By listening regularly, you'll stay motivated, learn from others' successes and failures, and gain the confidence to make strategic decisions that drive growth.
Join Den Lennie and a community of like-minded professionals; join us, 'The Video Mentors', as you work towards building a more profitable and fulfilling video business.
Episodes
362 episodes
How to get clients today! EP #363
📞 Waiting for work to come to you? It’s time to make the first move.When business slows down, it’s easy to get stuck in waiting mode—but the best opportunities often come from the connections you’ve already made.This episode dives...
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Season 7
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Episode 363
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30:43
Podcast Pivot: Lessons Learned & Our New Game Plan! EP#362
In this candid episode, Den shares a behind-the-scenes look at what's been working and what hasn't - on the podcast. After experimenting with a new format featuring multiple video mentors, the data shows it's time for a change. Den anno...
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Season 7
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Episode 362
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9:47
How to avoid Burnout and achieve Balance! EP #361
🔥 Are you fired up and ready to go for 2025, or 🤔 already in need of a reset?Burnout can creep in when you’re juggling growth and balance, but it doesn’t have to be inevitable.This episode unpacks how delegation, prioritisation, a...
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Season 7
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Episode 361
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30:49
How Does The Market Perceive You? EP #360
In this episode, Den reflects on the importance of perception and clarity in running a video production business. He emphasizes the value of niching down to stand out in a crowded market, the significance of keeping strategies simple and focusi...
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Season 7
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Episode 360
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9:46
Time to Reset - Strategic Time Management & Habit Audit! EP #359
New Year – New Strategy! ✨ 📈The start of a new year is the perfect time to take stock of what’s working—and what isn’t. We explore how strategic time management and a deep dive into your habits can unlock new levels of succes...
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Season 7
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Episode 359
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31:36
Goal-Setting Techniques for Video Business Owners in 2025. EP #358
In this episode, Den kicks off the New Year with a reflective and actionable episode. He emphasizes the importance of revisiting past achievements and lessons to set the tone for success in 2025. 🚀Den introduces a simple yet powerful ex...
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Season 7
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Episode 358
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7:57
Pause. Reflect. Recharge. Repeat. EP #357
🎄Merry Christmas! In this special holiday episode, Den Lennie reflects on the past year in the video industry and shares a heartfelt message about rest, resilience, and the road ahead. He emphasizes the importance of taking time off to ...
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Season 7
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Episode 357
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6:50
Turning Your Passion and Purpose…Into Profit! EP #356
What does it take to thrive in a male-dominated industry? 🎥With only 4% of filmmakers being female, Alana Tompson knows the challenges firsthand. A talented DP, Alana shares her journey from working on Whale Wars to launching he...
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Season 7
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Episode 365
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52:01
Winding Down and Reflecting. EP #355
In this episode, Den shares insights from recent events, including a business growth summit and a mastermind session for videographers. He reflects on 2024's wins and challenges, offering actionable strategies to help listeners plan for...
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Season 7
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Episode 355
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12:51
Clients Ghosting? 👻 Ghost-Proof Your Sales Strategy! EP #354
Boo! Have you ever had a client on the hook and then poof! Gone...👻 Today, the Mentors dive into the challenges of ghosting in business, especially in client relationships and sales. They share personal stories...
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Season 7
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Episode 354
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34:09
The 30-Day Close a Whale Sprint! EP #353
Are you feeling the pinch in your video production business? 📉 In this episode, Den Lennie explores why many video businesses are struggling and share strategic ways to overcome these challenges. Tune in for practical advice on ...
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Season 7
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Episode 353
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18:46
Proving to Clients You’re a Reliable Creative! EP #352
What does it really take to be a reliable creative? ✅ We chat about why trust and reliability are so important in building great client relationships and how having a clear process can help you deliver every time. ...
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Season 7
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Episode 352
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33:23
Unlocking Growth: Pro Strategies for Scaling Your Video Business! EP #351
🎙️In this episode, Den dives into new approaches for running and scaling a successful video business. He discusses the importance of testing formats to boost listener engagement, shares a personal journey of balancing work and life ...
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Season 7
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Episode 351
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15:57
The Five Must-Follow Marketing Tips for Videographers! EP #350
If a filmmaker creates amazing work but has barely any clients, are they really in business? Grant Jamison breaks down how to turn your talent into a brand that attracts clients! 🎥As a video mentor and filmmaker, Grant shares...
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Season 7
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Episode 350
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45:46
Three steps to get better clients for your Video Business! EP #349
How do you focus on landing the right clients rather than simply chasing moreMany people focus on simply getting clients, but having the right clients can make all the difference. 💡 We explore how identifying who your ideal cli...
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Season 7
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Episode 349
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27:06
Video Business Growth: Overcoming the Freelancer Identity Trap! EP #348
What does it really take to shift from being a freelancer to a business owner? In this episode of The Video Mentors, we break down the mindset changes, tackle the challenges, and explore how finding the right community can ...
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Season 7
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Episode 348
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33:31
Getting out of your own way! EP #347
Mindset matters! The Video Mentors tackle the internal roadblocks that hold business owners back. They break down how filmmakers can move past fear, discomfort, and self-doubt to reach the next level of success. Sharing simple yet powerful stra...
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Season 7
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Episode 347
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28:26
The Power of Niching! EP #346
The Video Mentors dive deep into the world of niching, from targeting specific industries to honing in on geographic areas and stylistic approaches. The conversation unpacks both the benefits and challenges.You'll hear personal journeys...
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Season 7
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Episode 346
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43:10
How to Overcome Procrastination! EP #345
#JFDI! Take action and tackle tasks head-on. In this conversation, The Video Mentors explore practical ways to overcome procrastination, emphasizing the importance of prioritizing tasks, setting clear goals, and celebrating small wins. ...
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Season 7
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Episode 345
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28:41
Meet The Video Mentors! EP #344
Are you tired of going it alone with your video business?In this episode, Den Lennie introduces The Video Mentors and the three established video production businesses that will be sharing their knowledge and experiences.
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Season 7
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Episode 344
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36:34
Something Very Cool is Brewing. EP #343 - Den Lennie
In this episode, Den announces a major shift in the show's direction. After years of providing valuable insights and guidance to video business owners, the podcast is evolving to offer even greater value through a new initiative. This change is...
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Season 6
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Episode 343
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13:07
The Identity Shift Required to Survive The Video Downturn. EP #342 - Den Lennie
In this episode, Den addresses the evolving landscape of the videography industry, emphasizing the need for videographers to adopt a business mindset, focus on niching, and leverage effective marketing strategies to thrive. Tune in to learn how...
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Season 6
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Episode 342
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21:48
Time to Take Action. EP #341 - Den Lennie
In this episode, Den shares exciting updates about the VBA program, including new mentors, an enhanced curriculum, and an imminent price increase. Den discusses the importance of taking action to scale your video production business and introdu...
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Season 6
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Episode 341
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13:08
How to Avoid Taxes - Legally! EP #340 - Den Lennie
In this episode, Den shares essential tips for managing finances and maximizing tax benefits as a video business owner. As the end of the financial year approaches, Den provides valuable insights on handling your accounts, utilizing financial t...
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Season 6
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Episode 340
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13:00
I got scammed. EP #339 - Den Lennie
This week, Den shares a personal story of being scammed while buying firewood and the valuable marketing lessons learned from the experience. Discover how this mishap underscores the importance of speed, honesty, and customer-centric responses ...
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Season 6
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Episode 339
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17:04
