How to Scale a Video Business
The How to Scale a Video Business Podcast offers invaluable insights and strategies for video production professionals looking to grow their businesses.
Hosted by industry veteran Den Lennie, this podcast delivers actionable advice on:
- Attracting high-value clients and increasing revenue
- Developing effective marketing and sales strategies
- Improving project management and workflow efficiency
- Building and managing a talented team
- Pricing your services competitively and profitably
- Overcoming common challenges faced by video business owners
Each episode features real-world examples, case studies, and interviews with successful video entrepreneurs.
Whether you're a solo videographer or running a small production company, you'll gain practical tips to help you work less, earn more, and achieve greater control over your business.
With over 350 episodes, this long-running podcast offers a wealth of knowledge to help you transition from overworked freelancer to thriving business owner.
Den's straightforward, no-nonsense approach cuts through the noise to deliver proven methods for scaling your video production company.
By listening regularly, you'll stay motivated, learn from others' successes and failures, and gain the confidence to make strategic decisions that drive growth.
Join Den Lennie and a community of like-minded professionals; join us, 'The Video Mentors', as you work towards building a more profitable and fulfilling video business.
How to Scale a Video Business
Did AI Just Take Over My Podcast? Let’s Talk About It… EP #371
Den addresses the elephant in the room after posting an AI-generated episode that fooled most of his audience.
He breaks down why AI will disrupt the video production industry but won't replace it entirely, using the analogy of synthesizers in music - powerful tools that still require expertise to master.
Key insights covered:
- Why clients having AI tools doesn't threaten skilled videographers
- How to get ahead of the curve instead of hiding from change
- The biggest opportunity: using AI to handle admin and marketing tasks
- Why your feast-or-famine cycle exists (and how AI can fix it)
- The 3 Ds of business and the 7-hour, 11-touchpoint buyer journey
- Practical ways AI can work as your 24/7 virtual assistant
Den shares real examples from VBA clients who are already leveraging AI for content creation, lead generation, and business growth - without losing their human edge.
Podcast Description
AI disruption is here. Are you ready?
After posting an AI-generated episode that went largely undetected, Den dives deep into what this means for videographers and video business owners.
In this episode, you'll discover:
✅ Why AI won't replace videographers (but will change everything)
✅ The fatal flaw in thinking "this will never affect my business"
✅ How to use AI as your 24/7 business development tool
✅ Why you're stuck in feast-or-famine (and the AI solution)
✅ Real strategies VBA clients are using to scale with AI
Don't get left behind. The videographers who embrace AI strategically will dominate the next decade.
Those who don't... well, they'll be competing on price forever.
Ready to future-proof your video business? This episode shows you exactly how.
Subscribe for weekly no-BS strategies to scale your video business and join 100+ videographers already implementing these systems in the VBA community.
Learn more at www.videobusinessaccelerator.com
Connect with Den on Instagram: https://www.instagram.com/den_lennie
www.thevideomentors.com