How to Scale a Video Business
The How to Scale a Video Business Podcast offers invaluable insights and strategies for video production professionals looking to grow their businesses.
Hosted by industry veteran Den Lennie, this podcast delivers actionable advice on:
- Attracting high-value clients and increasing revenue
- Developing effective marketing and sales strategies
- Improving project management and workflow efficiency
- Building and managing a talented team
- Pricing your services competitively and profitably
- Overcoming common challenges faced by video business owners
Each episode features real-world examples, case studies, and interviews with successful video entrepreneurs.
Whether you're a solo videographer or running a small production company, you'll gain practical tips to help you work less, earn more, and achieve greater control over your business.
With over 350 episodes, this long-running podcast offers a wealth of knowledge to help you transition from overworked freelancer to thriving business owner.
Den's straightforward, no-nonsense approach cuts through the noise to deliver proven methods for scaling your video production company.
By listening regularly, you'll stay motivated, learn from others' successes and failures, and gain the confidence to make strategic decisions that drive growth.
Join Den Lennie and a community of like-minded professionals; join us, 'The Video Mentors', as you work towards building a more profitable and fulfilling video business.
How to Scale a Video Business
How To Scale From Freelancer To A Team Of 4 With Matt Smolen (Part 1)
Business owners understand how responsibilities pile up once you decide to scale your business. Responsibilities are a lot easier to bear when we have people to share them with.
In today’s episode, I will be talking to Matt Smolen, owner of Balloon Tree Productions. Just like many other businesses, he started from humble beginnings as a solo freelancer. Matt will be sharing with us how he started, and what it takes to grow from a freelancer to having a team of your own.
What’s In This Episode:
- Matt’s Backstory: How did Matt go from freelancing to being a business owner?
- Why Matt has always been conscious about giving an excellent experience to his clients
- Matt’s story of transition from freelancing to expanding and hiring people
- Why it is crucial to choose a team with the same beliefs and values as you
- Matt relays the journey he went through from being a freelancer to hiring people and loading up on responsibilities (i.e., paying salaries)
- How Matt’s team helped him leverage his time differently—from a business perspective
- How the Video Business Accelerator has impacted Matt and his business
- Matt’s next goal for his business
Connect with Matt Smolen
About Matt Smolen
Matt Smolen is the Owner of Balloon Tree Productions. A company that specialises in video production, photography, and media development. Matt is a director and writer who believes that excellence doesn’t always equate to being overly serious. Matt likes to give his content a fine mix of wonder, humor, and fun.
Connect with Den Lennie
Connect with Den on Instagram: https://www.instagram.com/den_lennie
www.thevideomentors.com